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I’m Elbert Chu.

I make things.

(Sometimes with words.)


I believe.

Family, man.

I design to solve problems and make mission critical gear @ Redux & Co. Here’s a Print Mag interview on that.

I hunt signal and slay noise. I’ve written for The New York Times, Popular Science, Fast Company, ESPN, and elsewhere. Here’s a nicer looking rundown.

Dot-bomber. Wall street trader. Documentary Photographer. Journalist. Podcast maker, Watchmaker. i.e. Instigator.

Elbert Chu

My middle name is Joshua.
My last name is 朱 = 89% red, 25.9% green and 20.4% blue, aka vermilion.


Always yes: Adventures, Books, Tacos.

I write about wisdom, mastery, and courage. Zero spam. Nothing annoying. I promise.